Agency: Ogilvy & Mather

Patrick Bennett: Group Creative Director

Luke Hughett: Senior Art Director

Lisa Charlebois: Copywriter

Jeremy & Claire Weiss: Photographers

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Although I’ve only had the opportunity to work on one execution of the current “Run Better” campaign, I could not have chosen a better one: show how SAP helps Fender Guitars “Run Louder.” We found a band in Boston that looked as loud as they sound, booked a show of their fans in downtown NYC, and got LA music photographer team Jeremy & Claire Weiss to shoot it all in handheld style for a very immediate look.