Agency: Ogilvy & Mather

Chris Curry: Group Creative Director

Gerald Dugan: Creative Director

Todd Goodale: Creative Director

Luke Hughett: Art Director

Jon Yasgur: Copywriter

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Before we got to “The Knowledge Effect” as the agreed upon solution for Thomson Reuters’ new campaign, we presented “Knowledge Engineers”: a campaign that focused on the information that Thomson Reuters helps shape, sift and distill as well as the engineers who help make it possible.

At the last minute, we heard the IBM team had their sights on all things “data visualization”, so we pulled the plug on all these executions before they got to the client.