Agency: Ogilvy & Mather

Chris Curry: Group Creative Director

Gerald Dugan: Creative Director

Todd Goodale: Creative Director

Luke Hughett: Senior Art Director

Sean Lee: Senior Copywriter

Jon Yasgur: Copywriter

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This campaign shows the ripple effect caused by using information gleaned from Thomson Reuters solutions. Visually, we started at the logo—itself made up of intertwined dots— zoomed in on those and showed how things got from point A to point B by telling a part of the story in each dot.