Protein Fight Club TV

“Motorcycles” :15

“Cereal Lips” :15

“Schmear” :15

Description


Deutsch, Inc: Agency


Greg DiNoto: Chief Creative Officer


Bernie Hogya: Group Creative Director


Jeremy Bernstein: Group Creative Director


Karyn Pascoe: Group Creative Director


Luke Hughett: Associate Creative Director


Sean Lee: Associate Creative Director


Lauren Ziffer: Producer


Eric Wareheim: Director


Kyle Brown: Editor


Steve Rosen: Sound Design




In our culture of protein-hounding, MilkPEP wanted to remind America that Milk has protein, too. Always has. We gave them Protein Fight Club: a world where milk goes up against other breakfast foods—some with more protein, some with less—to show that milk has a drinkable, pourable protein of its own.


We were mildly enthused to be able to partner with director Eric Wareheim on these. And at last count, the campaign has more than 3 million views on YouTube.

For

MilkPEP

Type

TV