The Purdy House of Paint

The :30 trailer for the Purdy House of Paint. Ran as preroll and OLV and drove everyone to the site for the full experience. (Also happens to be my debut as a voice over actor.)

PurdyHouseOfPaint.com

This is where users were brought to gain Ted’s painting wisdom and learn more about the storied history of Purdy paint brushes.

“Bristles” splinter video.

Get up-close and personal with every individual Purdy bristle.

“Alderwood” :15 SOCIAL.

We shot 57 shots in one 12-hour day—a record for everyone on set. So in addition to the long-form video and splinter videos, we got a bunch of great extras we repurposed as social video. This one talks about the hallowed Alderwood tree that breathes life into all Purdy brush handles.

Description

We created a character (Ted) and a place (Purdy House of Paint) to tout the world’s most badass paint brush. It manifested itself in a long-form annotated interactive video extolling the virtues of this finest of paint weapons. The annotations took you to deep dive splinter videos with more info and more jokes.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deutsch: Agency

Kerry Keenan: Chief Creative Officer

Matt McKay: Executive Creative Director

Luke Hughett: Associate Creative Director

Sean Lee: Associate Creative Director

Kevin Meagher: Copywriter

Andrea Curtin: Producer

Nick & Charles: Directors

Craig Deardorff: Editor

Role

Associate Creative Director

For

Purdy

Date

May 2015

Type

Digital Interactive Video