K-Y Duration Launch

K-Y Duration is a spray for men to help them last longer. And every guy is thinking, “Oh, that’s not for me. That’s for some guy with a problem.”

“Locker Room” OLV

“Night In” :30

“Date Night” :30

Outdoor NYC

Outdoor NYC

Outdoor NYC

Contextual Outdoor NYC

At Lincoln Tunnel, NYC. Where there’s a lot of stopping and starting.

Contextual Outdoor NYC

Contextual Outdoor NYC. Three months before New Year’s.

Print

Print

Description

K-Y Duration is a new spray for men to help them last longer in bed. Because every guy wants to last a little longer and they’ve all tried different methods to do it. Stopping and starting, the squeeze method and distracting themselves with baseball stats or their grandma’s flabby arm fat.

Video directed by Benji Weinstein

Role

Creative Director

For

K-Y

Date

September 2016

Type

360°

URL

K-Y.com

Awards

2017 ADDY Gold & Silver in Outdoor & Print