K-Y Duration for Couples

“Wild Beasts” :30

Because Duration really doesn’t benefit the man alone—but both partners—we mined the familiar old “Couples” campaign J&J started years ago to reposition Duration.

Description

K-Y Duration spray isn’t just for men anymore. When couples use it, they can finish together. And nothing brings you closer than that.

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Havas New York: Agency

Toygar Bazarkaya: Chief Creative Officer

Louis-Philippe Tremblay: Executive Creative Director

Kate McCagg: Executive Creative Director

Mike Sullivan: Group Creative Director

Luke Hughett: Group Creative Director

Joseph Delhommer: Associate Creative Director

Callum Fitzhardinge: Associate Creative Director

Dugan O’Neal: Director

Sean McGrath: Editor, Cutting Room

Role

Group Creative Director

For

K-Y

Date

March 2017

Type

TVC & OLV

URL

k-y.com