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Luke Hughett

Creative Director

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56 Parts. Best as One.

Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. One of the most well-crafted drinks on the planet. So to tell that story, Jäger and Deutsch teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG. The goal: create three amazing works-of-art—each made from exactly 56 separate pieces of wood puzzled together. Like the shot, they are “56 Parts. Best as One.”

📷 : Andrew B. Myers

🎨 : Olivia Knapp, Yeaaah! Studio, DKNG

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