“I Voted Early” Sticker Set

Design by Steven Wilson

Design by Steven Wilson

Design by Luke Hughett

Design by Luke Hughett

Design by Luke Hughett

Design by Daniel Ramirez Perez

Design by Luke Hughett

Posters

Animated for social

Vote early, brag to your friends

Animated for social

Description

In 2018, Florida’s Secretary of State tried to shut down early voting at colleges — a way to disenfranchise thousands of college-age voters.

What do we know about college kids? They love Instagram/selfies, fashion and signalling/peacocking.

So playing off the pride people have in wearing the ubiquitous “I voted” stickers, we teamed with the amazing designer/illustrators Daniel Ramirez Perez, Steven Wilson and even Luke — to convey a simple message to students: Don’t just vote. Vote early.

We created buttons that ran all over social, Snapchat, as posters, flyers and OOHs around college campuses in Florida.

Which resulted in:

1,348,099 impressions

Double the average Instagram click-thru-rates

Over 8800 Snapchat shares

Thousands of early votes cast successfully.

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Wethos.co: Agency

Sean Lee & Luke Hughett: Creative Directors

Steven Wilson: Designer

Daniel Ramirez-Perez: Designer

Role

Creative Director/AD/Illustrator/Designer

For

All Voting is Local

Date

November 2018